The Impact of Mortality Salience on Purchase Intention and Creativity Evaluation on Products During COVID-19 Pandemic
In the environment of COVID-19, people are faced with mortality salience (MS) and socioeconomic crisis.According to the terror management theory, the MS would lead to particular consumption ORG SAFARI MIX attitudes and behaviors caused by the self-esteem and cultural worldview defense.The creativity as a potential value of products needs to be exam